Please note, pricing is per ounce. Visit this page for tips on estimating how many ounces you’ll need to refill your container.
Online refill orders are currently available only for our Clifton, NJ delivery customers. Prefer to refill in person? Visit one of our pop-ups (see our Calendar for upcoming locations and dates), bring your empty containers, and we'll refill them on-site. If you'd like to purchase any of our non-refill products, you can place an online order for pickup or shop while you're there.
Cleanse and help prevent dryness with Soothing Shampoo made from powerful plant-based ingredients
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.
Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on the scalp and hair, making this Shampoo more suitable for sensitive or irritated skin. Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.
Our Soothing Shampoo should be followed with our Coconut Conditioner. Both are suitable for everyday use.
Mama + Baby Safe | Rustic Strength Shampoo is made with high-purity and concentrated active plant-based ingredients and is less likely to irritate even the most sensitive skin. It is safe for pregnant or breastfeeding mamas as well as babies when no fragrances are added. That's why we called this line "Mama + Baby Safe"
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ fragrance-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Ingredients
-High-Purity Water • charcoal-filtered, reverse osmosis, UV-sanitized
-Cocamidopropyl Betaine • Naturally derived from coconut and palm-free. It is an environmentally friendly and biodegradable surfactant with mild chemistry.
-Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.
-Sodium C14-16 Olefin Sulfonate • This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.
-Vegetable Glycerin (glycerin)* • Derived from vegetables. It is a biodegradable, powerful moisturizer that can increase skin hydration. Food-grade & Kosher.
-Coco-Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
-Caprylyl Capryl Glucoside • A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.
-Polyquaternium 10 • Gives skin soft feel. Formaldehyde-free.
-Polysorbate 20 • Plant-based formula stabilizer. USP, food-grade, kosher quality, containing no dioxane.
-Sodium Gluconate • A natural mineral that helps remove minerals from hard water.
-Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate • Food-grade preservatives. Used sparingly to prevent bacteria from growing in container.
-Citric Acid • Balances pH
How To Use
Wet hair completely. Pump desired amount (dependent on hair length) onto palm of hand.
Gently massage into hair and scalp until it lathers. Work the shampoo through the hair. For stronger lather, wet hair again and work in more shampoo.
Rinse scalp and hair thoroughly.
This shampoo is designed to cleanse your hair without stripping it of its natural oils or drying out the skin or scalp.
It should be followed with our Coconut Conditioner.
Please note, pricing is per ounce. Visit this page for tips on estimating how many ounces you’ll need to refill your container.
Online refill orders are currently available only for our Clifton, NJ delivery customers. Prefer to refill in person? Visit one of our pop-ups (see our Calendar for upcoming locations and dates), bring your empty containers, and we'll refill them on-site. If you'd like to purchase any of our non-refill products, you can place an online order for pickup or shop while you're there.
Cleanse and help prevent dryness with Soothing Shampoo made from powerful plant-based ingredients
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.
Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on the scalp and hair, making this Shampoo more suitable for sensitive or irritated skin. Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.
Our Soothing Shampoo should be followed with our Coconut Conditioner. Both are suitable for everyday use.
Mama + Baby Safe | Rustic Strength Shampoo is made with high-purity and concentrated active plant-based ingredients and is less likely to irritate even the most sensitive skin. It is safe for pregnant or breastfeeding mamas as well as babies when no fragrances are added. That's why we called this line "Mama + Baby Safe"
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ fragrance-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Ingredients
-High-Purity Water • charcoal-filtered, reverse osmosis, UV-sanitized
-Cocamidopropyl Betaine • Naturally derived from coconut and palm-free. It is an environmentally friendly and biodegradable surfactant with mild chemistry.
-Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.
-Sodium C14-16 Olefin Sulfonate • This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.
-Vegetable Glycerin (glycerin)* • Derived from vegetables. It is a biodegradable, powerful moisturizer that can increase skin hydration. Food-grade & Kosher.
-Coco-Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
-Caprylyl Capryl Glucoside • A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.
-Polyquaternium 10 • Gives skin soft feel. Formaldehyde-free.
-Polysorbate 20 • Plant-based formula stabilizer. USP, food-grade, kosher quality, containing no dioxane.
-Sodium Gluconate • A natural mineral that helps remove minerals from hard water.
-Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate • Food-grade preservatives. Used sparingly to prevent bacteria from growing in container.
-Citric Acid • Balances pH
How To Use
Wet hair completely. Pump desired amount (dependent on hair length) onto palm of hand.
Gently massage into hair and scalp until it lathers. Work the shampoo through the hair. For stronger lather, wet hair again and work in more shampoo.
Rinse scalp and hair thoroughly.
This shampoo is designed to cleanse your hair without stripping it of its natural oils or drying out the skin or scalp.
It should be followed with our Coconut Conditioner.
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